考研英语一2010年阅读第二篇翻译如下：
In the 1960s, when the BBC began broadcasting its first color TV programs, it decided to experiment with a new form of advertising. The idea was to create a commercial that would be as entertaining as possible, in the hope that viewers would enjoy the ad and thus be more likely to remember the product being advertised. One of the commercials they produced was for a breakfast cereal called "Pepsi."
The ad began with a group of children in a classroom. The teacher was reading a story from a book, and the children were listening intently. Suddenly, one of the children started to act out the story, mimicking the characters and the actions described in the book. The teacher, recognizing the opportunity for a little fun, joined in, and soon the entire class was engaged in an animated reenactment of the story.
As the story unfolded, the children began to eat the cereal, and the teacher, in a playful manner, began to sprinkle it with sugar. The children's reactions were immediate and joyful, and the commercial ended with the slogan, "Pepsi: Wake up to a new day!"
This innovative approach to advertising was groundbreaking at the time. It was the first time that a commercial had been designed to be an integral part of the program, rather than a disruptive interruption. The success of the "Pepsi" commercial demonstrated the power of combining entertainment with advertising, and it set a precedent for future advertising campaigns.
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